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Brand storytelling

How to Sell On LinkedIn without Selling

  • 6 min read

In today’s newsletter, I’ll explain how to build and nurture warm relationships that will be more open to you and buy into your brand, product, or service without coming off as salesy. With over 830 million members in more than 200 countries, LinkedIn is an incredible platform to shape your brand, monetize your expertise, and sell… 

Future Pacing: the Proven Technique That Takes Your Story from Bland to Phenomenal

  • 5 min read

Have you ever been so wrapped up in something that you forgot to be afraid?  On Thursday last week, I went swimming in the company of some friends. I watched with great admiration as they glided in the water like fishes. Although I was in the water, I couldn’t let go of fear. I kept… 

Copywriting and Emotions

  • 1 min read

  I’ve never seen a winning copy that doesn’t exploit emotions. Copywriting legend Eugene Schwartz said, “The greatest mistake marketers make is trying to create demand.” People have emotions. Great copy exploits these and channels them to your product. Your writing “can only take the hopes, dreams, fears, and desires that already exist in the… 

Are “Village People” After You?

  • 4 min read

As a little girl growing up in North-Eastern Nigeria, I loved to listen to beautiful narratives, and my dad was a powerhouse of tribal lore. Very early, I learned that moral instruction is best imparted as a story and these accounts are remembered long after they cease to be told. But the events of September…