I’ve never seen a winning copy that doesn’t exploit emotions.
Copywriting legend Eugene Schwartz said, “The greatest mistake marketers make is trying to create demand.”
People have emotions. Great copy exploits these and channels them to your product.
Your writing “can only take the hopes, dreams, fears, and desires that already exist in the hearts of millions of people, and focus those already existing desires onto a particular product,” Schwartz says.
Life is a roller coaster of emotions. Exploit the most powerful, tie it to your product, and watch your copy convert.