I’m so honored that you have allow me into your inbox every Monday to share simple tips to “tell your brand story.” Thank you.
Like me, I wonder if you have ever had a fussy eater of a child. Goodness, that stuff can madden you!
My son was a picky eater who used to frustrate the hell out of me. I would persuade, sing, threaten and even bribe him to eat hygienically prepared nutritious food.
I tried out various recipes and infused different flavors into his meal to get him to eat. “Thanks mum, but it tastes awful,” he would say. I’d spend vital minutes chasing him with food, and my friends would chide me for feeding a 6-year-old. If only they knew!
Nothing was working. Little man would eat five or six morsels and skip away. Fruits were out of the question; he wouldn’t even touch them! Eventually, his immune system became weak, and he was often sick.
This ferocious food wheel kept spinning until I chanced upon Nancy Umeh’s course for parents with picky children.
I admit that I took this with a pinch of salt, and would you blame me? I had tried several approaches and got disappointed.
But as I applied the lessons in the course, something terrific began to happen. First, my son gradually started halving his potions. Next, he progressed to finishing his entire meal and soon graduated to “Mom, this is yummy. May I have some more?”
It’s my pleasure to say that my picky little boy has become an adventurous foodie. The dude literally gobbles up everything in minutes. It feels surreal, and my only regret is not knowing about this course earlier than I did.
So to all the parents in the house looking for a proven step-by-step guide laden with powerful strategies to transform that picky cutie into an adventurous foodie, Nancy is your star!
Business Storytelling Lessons from a Fussy Eater
Every business has an essence; a why, a reason. If you run a clothing brand, you have a why. Could it have been a wardrobe woe like this one? Poor eating habits like the one mentioned at the outset? Perhaps the light bulb moment behind Spanx? There you have it – the foundation of your brand story.
Brands storytelling is the art of using emotion-stirring narrative to tell your customers what you’re all about; why you do what you do, how you do it, and what you care about.
It’s peeling behind the curtain to let your customers see your authentic self so they can connect with and trust your brand.
According to this 2022 report, 46% of U.S consumers are willing to pay more to purchase from brands they trust – a 16% up from 2021(Salsify, 2022).
Any wonder Steve Jobs said, “The most powerful person in the world is the storyteller”?
So think about it as the heart of your business. It pumps life into your brand and keeps you focused on the goal, and eventually gets people to connect to your business.
That said, here are three simple, proven ways to tell your business story:
Storytelling the P.A.S Way
Problem: Make a statement that identifies with your audience’s pain. “My son is a picky eater.”
Agitate the problem: Tell a story that takes the reader on a journey through the pains, hassles, and problems. For example, “He even hates fruits, wouldn’t eat past three spoonfuls, weak immunity, and gets sick.
Solution: Give the audience a way out of the problem or something to end the pain. “Until I chanced upon….”
That’s it. A simple, tried-and-tested way to tell your brand story!
In the comment section, think about a business you have started or are about to start. Tell us the essence of your business using the P.A.S formula. Let’s keep this to less than 100 words. E.g:
Problem: Glasses are too expensive
Agitate: Our founders were students when one of them lost his glasses on a backpacking trip. The cost of replacing them was so high that he spent the first semester of grad school without them, squinting and complaining.
Solution: We created an alternative to expensive glasses by providing higher-quality, better-looking prescription eyewear at a fraction of the going price.
Have a fabulous week filled with amazing stories, and I’ll see you again next Monday.