Yesterday, I watched a Nollywood movie called Sista, where Kehinde Bankole was the lead actor. Even though I knew this was make-believe, even though I knew the storytelling formula they used from the get-go, even though I could tell to some degree of accuracy how the story would end… I couldn’t believe I caught myself crying…
The most valuable skill every entrepreneur should master is storytelling. And with good reason. Whether it is in business, education, entertainment, or personal connections, storytelling is a surefire way to leave a memorable impact in the minds of your audience and rally them to take action. According to research by Neuroeconomist Paul Zak, when we…
3 Weeks ago, I was in a fabric market to buy materials for my clothing brand. As I squeezed my way through the sweaty crowd of pedestrians in the narrow corridor leading to the fabric section, I had an unsettling feeling. Somebody was following me! When I got to a less congested area, I…
