Skip to content


Build the Foundation of Your Social Impact Stories in 3 Easy Steps

  • 5 min read

Yesterday, I watched a Nollywood movie called Sista, where Kehinde Bankole was the lead actor. Even though I knew this was make-believe, even though I knew the storytelling formula they used from the get-go, even though I could tell to some degree of accuracy how the story would end… I couldn’t believe I caught myself crying… 

How to Build Your Story Bank

  • 4 min read

The most valuable skill every entrepreneur should master is storytelling. And with good reason. Whether it is in business, education, entertainment, or personal connections, storytelling is a surefire way to leave a memorable impact in the minds of your audience and rally them to take action. According to research by Neuroeconomist Paul Zak, when we… 

Day one Vs. One Day

  • 2 min read

If there’s one thing I’ve learned from the past 4 years of being an entrepreneur mom Then it’s this… Your life changes the day you go from ONE DAY to DAY ONE. Don’t get me wrong I love getting it down to the Tee, and I’m a big believer in getting it right to the… 

Future Pacing: the Proven Technique That Takes Your Story from Bland to Phenomenal

  • 5 min read

Have you ever been so wrapped up in something that you forgot to be afraid?  On Thursday last week, I went swimming in the company of some friends. I watched with great admiration as they glided in the water like fishes. Although I was in the water, I couldn’t let go of fear. I kept… 

Copywriting and Emotions

  • 1 min read

  I’ve never seen a winning copy that doesn’t exploit emotions. Copywriting legend Eugene Schwartz said, “The greatest mistake marketers make is trying to create demand.” People have emotions. Great copy exploits these and channels them to your product. Your writing “can only take the hopes, dreams, fears, and desires that already exist in the…