Yesterday, I watched a Nollywood movie called Sista, where Kehinde Bankole was the lead actor. Even though I knew this was make-believe, even though I knew the storytelling formula they used from the get-go, even though I could tell to some degree of accuracy how the story would end… I couldn’t believe I caught myself crying…
The most valuable skill every entrepreneur should master is storytelling. And with good reason. Whether it is in business, education, entertainment, or personal connections, storytelling is a surefire way to leave a memorable impact in the minds of your audience and rally them to take action. According to research by Neuroeconomist Paul Zak, when we…
3 Weeks ago, I was in a fabric market to buy materials for my clothing brand. As I squeezed my way through the sweaty crowd of pedestrians in the narrow corridor leading to the fabric section, I had an unsettling feeling. Somebody was following me! When I got to a less congested area, I…
If there’s one thing I’ve learned from the past 4 years of being an entrepreneur mom Then it’s this… Your life changes the day you go from ONE DAY to DAY ONE. Don’t get me wrong I love getting it down to the Tee, and I’m a big believer in getting it right to the…
Welcome to another edition of my “Tell Your Brand Story” Weekly LinkedIn newsletter. Last weekend, a gym buddy unleashed a smile’s formidable power, and I learned a new sales technique from our small talk. While having a five minutes aerobic pause, a bubbly dark-complexioned lady walked up to me and introduced herself as a dentist…
Have you ever been so wrapped up in something that you forgot to be afraid? On Thursday last week, I went swimming in the company of some friends. I watched with great admiration as they glided in the water like fishes. Although I was in the water, I couldn’t let go of fear. I kept…
Welcome to the fourth edition of my “Tell Your Brand Story” Weekly newsletter. This week, I had new followers and enjoyed exciting conversations with some of my new connections. I even zoomed in with a few. Thank you for following me and supporting my content here. I had a mentoring session with a client here,…
I’ve never seen a winning copy that doesn’t exploit emotions. Copywriting legend Eugene Schwartz said, “The greatest mistake marketers make is trying to create demand.” People have emotions. Great copy exploits these and channels them to your product. Your writing “can only take the hopes, dreams, fears, and desires that already exist in the…
When I first took you through the journey of Aishatu Samaila, it appealed to you, and you loved it. Thank you for your incredible support. I took that account a notch higher and turned it into an imaginary copy. Let’s assume Teacher James is now a retired teacher (as he indeed is) who now creates easy-to-understand…
